At Ella Jewellery, we value your privacy and are committed to protecting your personal information. This policy outlines what data we collect, how we use and manage it, and your rights regarding your information. Please read it carefully.

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What Information We Collect & Why

We collect data in several ways, including when you interact with our website, place an order, or subscribe to our communications. This information helps us:

• Process and fulfil your orders.
• Communicate with you regarding updates, promotions, or support.
• Improve your shopping experience and personalise our services.
• Analyse trends and improve our website.

We adhere to Australian Privacy Principles and take all necessary measures to protect your information.

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How We Use Your Information

We use your information to:

• Provide customer support and process orders.
• Notify you of promotions, new collections, and exclusive offers.
• Enhance website performance and personalise your shopping experience.
• Ensure security and prevent fraud.

Your data is never sold. It is only shared with trusted third-party partners when necessary (e.g., payment processing and shipping providers) and in compliance with privacy regulations.

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How to Access & Update Your Information

If you wish to update or correct your information, contact us at info@byellajewellery.com. To ensure security, we may request verification before making any changes.

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Right to Be Forgotten

If you would like your personal data removed from our records, please email info@byellajewellery.com with your request. We will comply with all legal requirements to delete your data unless we are required to retain it for regulatory purposes.

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Cookies & Online Tracking

Our website uses cookies and pixels to:

• Improve your browsing experience.
• Analyse website traffic.
• Provide personalised advertising via third-party platforms (e.g., Google, Meta).

You can manage your cookie settings in your browser, but disabling them may affect your website experience.

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Direct Marketing & Communications

We may send promotional emails, SMS notifications, and marketing updates. You can opt out at any time by:

• Clicking the unsubscribe link in emails.
• Replying STOP to SMS messages.
• Contact us directly.

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Security & Data Protection

We take strong security measures to protect your data from unauthorised access or breaches. However, safeguarding your account credentials, such as passwords, is also your responsibility.

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Children’s Privacy

Ella Jewellery does not knowingly collect personal information from individuals under 13. If such data is discovered, we will take steps to remove it.

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Policy Updates

This policy may be updated periodically to reflect changes in our practices or legal requirements. The latest version will always be available on our website.

Last updated: February 2, 2025.

For any privacy-related inquiries, please contact us at info@byellajewellery.com.